Home » Brands of Faith: Marketing Religion in a Commercial Age by Mara Einstein
Brands of Faith: Marketing Religion in a Commercial Age Mara Einstein

Brands of Faith: Marketing Religion in a Commercial Age

Mara Einstein

Published
ISBN : 9780415409766
Hardcover
256 pages
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 About the Book 

In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of FaithMoreIn a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively, faiths have had to become brands - easily recognizable symbols and spokespeople with whom religious prospects can make immediate connections. Mara Einstein shows how religious branding has expanded over the past twenty years to create a blended world of commerce and faith, where the sacred becomes secular and the secular sacred. In a series of fascinating case studies of faith brands, she explores the significance of branded church courses, such as Alpha and The Purpose Driven Life, mega-churches, and the popularity of the televangelist Joel Olsteen and television presenter Oprah Winfrey, as well as the rise of Kaballah.