|About the Book|
How did Amazon.com boom while so many companies like it busted?What one little thing could have saved The Sharper Image from bankruptcy and failure?In this groundbreaking work, Professionally Certified Ethicist and Fortune 500 Pro Stefan GeorgiMoreHow did Amazon.com boom while so many companies like it busted?What one little thing could have saved The Sharper Image from bankruptcy and failure?In this groundbreaking work, Professionally Certified Ethicist and Fortune 500 Pro Stefan Georgi answers these questions and many more. He discusses the powerful principles of business ethics, and explains how they can actually make you more profitable.Think about it... Principles are one of the most under-scrutinized, yet critical elements to a business’ success, profitability, and longevity. If customers don’t like your principles, they have the raw power to communicate that on a massive scale, now more than ever.This book is the result of performing dozens of case studies over many years. Within its pages, youll find out how an understanding of business ethics can dramatically increase your bottom line.The 9 Principles are not esoteric ideals, but actionable guidelines that any organization, regardless of its size, can implement today and begin to see a tighter corporate culture and improved response from shareholders and customers. Inside the 9 Principles, you will not find theory that may be interesting to ponder but impossible to implement, but steps that will be easily integrated into your complex, real-word decision making. The principles will guide you towards making decisions that are both ethically and profitably sound at the exact same time.Once you’ve implemented the 9 Principles, your company won’t be seen as haughty or idealistic, but as a genuine leader in its field. Your organization will operate with a frictionless swiftness to take larger strides within your industry than you thought possible.Youll Also Learn:- The Importance of Authenticity- How to Craft an Effective Mission Statement- 4 Areas in Which You Must be Transparent- Why Accountability is NOT Enough- The 5 Steps of the Empathetic Process- How Amazon Thrived While Thousands of Competitors Went Bust- How to be a LeaderWhether youre a seasoned executive or a hungry entrepreneur, a new manager or just an interested employee, If They Trust You Theyll Pay You will significantly change the way you think about business. It will transform your organization. Dont wait another moment, make a small investment and increase your bottom line.